Wedding Royale
Ceremonial Excellence for Life's Grandest Moments
Permapress Shirts
Professional Elegance with Effortless Maintenance
The Gentleman's Club
Refined Elegance for Social Occasions
Heritage Collection
Italian Craftsmanship Meets Modern Tailoring
Heritage luxury meets modern India
Redefining the Upper Crest through artisanal craftsmanship and functional design solutions for the modern gentleman.
Learn Our Untold Story
Explore Stellar Products
Heritage Collection
Shirts
Tailored precision for the modern man.
Heritage Collection
Trousers
Classic silhouettes, refined comfort.
Heritage Collection
Blazers
Structured elegance for every occasion.
Heritage Collection
Waistcoats
The finishing touch of distinction.
Heritage Collection
Accessories
Curated details to complete the look.
New Arrivals
Heritage craftsmanship meets modern elegance
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The Symbol of Distinction
The brushstroke "≠" embodies our philosophy: to stand apart from convention while honoring tradition.
Heritage Meets Innovation
Born from the intersection of Unique and modern functional design, NOT EQUAL redefines luxury for the contemporary Indian gentleman.
Our signature logo — a bold, handcrafted "not equal" symbol — represents those who refuse to conform, who embrace their unique journey, and who understand that true distinction lies in authentic self-expression.
"We don't create fashion. We craft statements of identity."
Artisans Employed
250+
Across 4 heritage clusters
Sartorial Precision
98%
Perfect fit satisfaction rate
Heritage Legacy
Heritage
Rooted in 2024, built for generations
Global Reach
15+
Countries serving the Upper Crest
Join The Upper Crest
Exclusive access to heritage collections and private events